🎉 Launch Week Only: Use code LAUNCH30 at checkout — save $30 on Teach Like a Pro
A Sweet Events Academy Course
Ready to teach cookie Decorating classes that feel professional, fill up, and actually pay you well?
Introducing Teach Like a Pro — the complete, step-by-step system for cookie decorators who want to plan, price, market, and teach beginner-friendly classes with total confidence. From a former teacher who’s been doing this for 6+ years.
15 lessons · 20 video clips · 10 PDF resources · Private FB community
Does any of this sound like you?
You’ve thought about teaching… but the “how” keeps stopping you.
- ✗You know you can decorate beautiful cookies — but you have no idea how to actually teach someone else to do it.
- ✗You’ve Googled “how to host a cookie class” a hundred times and pieced together random tips that don’t fit your situation.
- ✗You don’t know what to charge, how many cookies to plan for, or how long the class should be.
- ✗The idea of standing in front of a room of people managing icing bags, timing, AND personalities makes you want to lie down.
- ✗You’re worried no one will sign up — or worse, that someone will and you’ll mess it up.
You don’t need more talent. You need a system that takes you from “I think I could teach this” to “I’m fully booked and I love every class.”
A quick story
My first class had two students. At my dining room table.
Hi — I’m Megan. Before Sweet Events, I was a classroom teacher. So when I started teaching cookie decorating in 2018, I had the design skills — but more importantly, I had the lesson planning, classroom management, and “how to make a beginner feel safe” skills.
Six years and hundreds of students later, my classes regularly sell out at the highest price point in my area. I’ve built a venue partnership with a local studio, raised my prices three times, and figured out exactly how many cookies, what consistency of icing, and what to say in the first 90 seconds to make every student lean in.
“There is no such thing as perfect. We are our own worst critics. It’s going to taste delicious no matter what.” — what I say in every single class.
Teach Like a Pro is every system, script, template, and policy I use — handed to you in the exact order I wish someone had given them to me.
The proof
Built from 6+ years of teaching cookie classes that actually fill.
Who this is for
Teach Like a Pro is for you if…
You’re a hobbyist ready to teach
You’ve taught one class and it flopped
You’re a baker drowning in logistics
You want a real income stream
What’s inside
The full Teach Like a Pro system
15 written lessons across 4 sections, 20 short video demos straight from a recent class, 10 done-for-you PDF resources, and a private community of other cookie class teachers.
Section 01
Planning Your Class
The foundation — get this right and everything downstream gets easier.
- Finding your venue: home vs. rental vs. partner studio (with comparison checklist)
- Designing classes by skill level + my proven “5 cookies, 4 colors, 2 hours” formula
- Sample 2-hour class agenda you can copy
- Seasonal class calendar — what to teach Jan through Dec
- Recipes, icing approach, calculation method, and station setup
Section 02
Marketing & Logistics
Where most cookie teachers undercharge and underbook — fixed.
- The exact pricing formula (and how I justify being the highest price in my area)
- Promoting your class on social, email, and in your local community
- Registration evolution: Google Form → JotForm → studio partner → Eventbrite
- Non-negotiable policies: full payment upfront, no refunds within 48 hours, no drop-in guests
- Email list strategy that gives subscribers first access — and grows your list every class
- Plug-and-play student form (photo consent + allergens + waiver + opt-in)
Section 03
Teaching Your Class
The classroom-teacher secrets that make beginners feel safe and confident.
- Word-for-word expectation-setting phrases I use in every single class
- The “I Do, You Do” teaching method with scaffolding
- Demonstration techniques (overhead camera, narration, showing mistakes on purpose)
- Scripts for outlining, flooding, wet-on-wet, and layering
- Handling hard moments: a struggling student, running behind, equipment fails, late arrivals
- Wrapping up so guests want to book the next class before they leave
Section 04
Resources & Templates
Everything you’d otherwise have to build from scratch.
- Cut-out sugar cookie recipe (the no-spread one I’ve used since 2019)
- Royal icing recipe + icing calculation worksheet
- Class registration form template
- Class prep checklist (4–6 weeks out → class day → after class)
When you enroll, you get
Everything you need to teach cookie decorating classes with confidence
Enrollment
One payment. Lifetime access.
Yours to revisit before every class.
Teach Like a Pro
One-time payment · Lifetime access
- ✓All 15 written lessons + 4 sections
- ✓20 video clips (~30 minutes total)
- ✓10 PDF resources, templates & forms
- ✓5 “From My Classroom to Yours” reflections
- ✓Private Facebook community access
- ✓Lifetime access — including future updates
Use code LAUNCH30 at checkout to lock in the launch price.
YOU’RE NOT ALONE
The “You’ve Always Got Me” Guarantee
Open the course. Read the lessons. Watch the videos. Use the templates. And here’s the part that matters most: you’re never doing it alone. When you join, you get access to our private Facebook community — which means you get direct access to me and my years of teaching experience. Stuck on a step? Ask. Not sure your cookies look right? Show me. As our community grows, you’ll have a whole circle of bakers cheering you on, too. Still have a question before you start? Email me at megan@sweeteventswv.com — I’d love to help.
Meet your teacher
Hi, I’m Megan.
I’m a born-and-raised West Virginian, a former classroom teacher, and the founder of Sweet Events. I’ve been teaching cookie decorating classes since 2018 — starting at my own dining room table with two students and growing into sold-out classes at the highest price point in my market.
My husband is my IT guru and chief taste tester. My background is education. And my whole approach to cookies — both decorating and teaching — comes from one belief: anyone can do this if someone breaks it down for them with patience and a plan.
Teach Like a Pro is the plan I wish I’d had on day one.
What students & clients say
Real words from real cookie classes
“Teach Like a Pro went far and above what I thought it would be. If I were a newbie, I would feel very confident about teaching a class. There were no gaps at all. In fact, you covered everything but didn’t repeat yourself or make it boring. It’s a very comprehensive course.”
“Megan’s classes are Fantastic! She is so knowledgeable and organized. Would highly recommend her classes.”
“I thoroughly enjoy taking classes from Sweet Events! Megan is a great teacher; very talented,thorough and patient! I look forward to every opportunity to learn something new from her.”
“I have attended the icing workshop and decorating classes with Megan from Sweet Events. She provides easy to follow classes and practical advice.”
Common questions
Before you enroll…
I’ve never taught a class before. Will this still work for me?
How much time will I need to go through the course?
I don’t have a venue yet. Can I still use this?
What if I’m not in West Virginia?
Is this the same as your Baking the Perfect Sugar Cookie course?
No — those are two different products. Baking the Perfect Sugar Cookie teaches you how to bake roll-out sugar cookies at home. Teach Like a Pro teaches you how to teach other people to do it, as a paid class.
When will I have access?
Will the price stay at $167?
What if I buy it and it’s not for me?
Because this is a digital course with instant access, there are no refunds — but you’re never on your own. When you join, you get access to our private Facebook community, where you can ask me your questions directly, share your cookies, and get real feedback drawn from my years of teaching experience. As the community grows, you’ll learn alongside other bakers cheering you on every step of the way. Still unsure? Email me at megan@sweeteventswv.com before you buy and I’ll help you decide if it’s the right fit.
Ready when you are
Your first sold-out class starts with a system.
I spent six years figuring this out the hard way — undercharging, overbooking, dropping a tray of cookies before setup, learning the lesson, trying again. Teach Like a Pro is every single thing I’d hand to a friend who said “I want to do what you do.” It’s yours for one payment, today.
$197 after launch week · One-time payment · Lifetime access · 30-day guarantee
